Wander
A hotel identity design for Wander, a place where you can get lost in adventures. Inspired by the former arcade, London Trocadero Soho.
As part of my Shillington studies, I created a vibrant and nostalgic brand identity for Wander, drawing on the playful spirit of Soho’s historic Trocadero arcade. I developed a dynamic logo, iconography and a color palette that evoke exploration and fun. Combining neon-like hues, energetic patterns, and subtle retro arcade cues. The identity was applied across signage, digital templates, room keycards, and merchandise to craft a cohesive guest experience that feels adventurous, immersive, and full of discovery.
Year
2022
Tools
Figma, Adobe (Illustrator, InDesign, Photoshop)
